Adverts- Music

Advert Link: https://www.youtube.com/watch?v=lyFBWFkOdbU

This advert has a major key which makes it sound more upbeat and happy. The choice of the song is good as the lyrics fit well. 'I like it like that' could suggest that the store DFS will find the perfect sofa for you, the way you like it. It also includes the lyrics 'Come on' which could imply that you need to come down to the store and purchase their sofas. Though it has non diegetic sound, it still makes you feel like you're there and gives off a comforting feeling. The tempo is fast/medium which could show that its target audience is more youthful adults. Most likely from their 20s to 30s. 

Advert Link: https://www.youtube.com/watch?v=_vTm381GCUc&index=2&list=PLzGAFw67TMlSSyi9IW9V9FLk--ZRTvCQN

This advert has a minor key backing track with non diegetic sound. The beat is catchy and easy to remember as well as upbeat which gives you a positive look on the car itself. The lyrics 'Cant stop if you wanted' connotes that you'll be driving the car even if you didn't want to because it is just that good of a car. The tempo is slow/medium and quite relaxed which can imply that the car journey is relaxing and buying it is no hassle.

Advert Link: https://www.youtube.com/watch?v=V6x6wi2hYto

The advert has non diegetic sound yet has a minor key backing track. The tempo is quite slow and relaxing, most likely to appeal to the older generation as that is the target audience the make up is aimed at. The music also leans to the stereotypical feminine side, which also suggests its target audience, appealing to them more.