Our Storyboard

This is the storyboard me and my group made. It helped us stick to plan and prompted us as it reminded us of our camera angles when filming. It made is keep to a plan and made the filming process faster. Although, we could of added more description to help us to make our filming run smoother.

Memory check – a recap of things we have covered so far

Q1. What is ISO and what does it effect?

Ans. Controls the definition and detail. (Need good light for good ISO. The higher the ISO, means not good lighting)

Q2. When would we use the ‘P’ control setting on the camera mode dial.

Ans. Program- Automatically sets the shutter speed and aperture.

Q3. Name two important consideration when attaching the tripod baseplate to the bottom of camera?

Ans. Make sure it is attached to the camera securely so the camera does not fall and make sure it is attached the to tripod to avoid breaking the camera. Also, make sure its on the right way round.

Q4. Name three important considerations when using a red-head lighting kit

Ans. Never touch the barn doors or the bulb straight after using to avoid burns, never pack it away straight after using as the bulb is hot and can break easy.

Q5. When focusing the camera, what do we place on the object/subject to ensure it is the center of focus?

Ans. A green rectangle will appear over the object or person that is in focus.

Q6. Name two techniques we can use to adjust the brightness and contrast of a photograph?

Ans. The apature and the shutter speed. Or ISO.

Evaluation- Photography

So far in photography, i have learned what each button means on the dials and etc. Though im still not quite sure what some do, i will eventually learn and remember in the future as if have many sheets explaining the button functions and so on.

I have also learned how to set up a tripod successfully, how to carry it, and the many uses of it to create great effects when taking photos. I now know how to successfully attach the base plate to the camera and the tripod without damaging equipment.

Lighting is also important in photography as I’ve come to learn as different lighting can create different effects on the image. For example, if a picture is too dark it can be easily altered so that it is a right level of brightness, but if the picture is too bright, the picture cannot be used or altered darker to create a nice looking photo. In addition, i have been introduced to many different lights such as redhead lights (studio lights) and how to use one correctly without damaging myself or the equipment itself. For example, If I was to touch the bulb, not only could it burn me, but due to my hands having natural oil on them, it could get on the bulb so when the bulb heats up again it is most likely going to burst.

So far i have learned different camera techniques to give my photos a great effect, depending on what i want to take a picture for and what for. For example, using a deep focus effect to blur out the unnecessary parts of my photo to make the most important part of the image pop out, or how to make it easier to edit a background so i can just get a specific part of an image by using a seamless background.

Although I now know many different techniques, when it came for me to take my own photos and create my own advert, it didn’t quite match up with my proposal. But from this I can find my weaknesses and learn from them so I know how to improve my skills when using a camera for later on in the course.

But with the help of the other photos I found on Google, it inspired me and gave me ideas for what to do for my advert and how to make something so subtle, into something considered freaky or unique.    

However, to take the shots I needed I had to take into account about the lighting difference and bringing in all the necessary props I would need to create my advert.                                  

This information i learned in photography class will prove to be useful in the future as it will help with both my advertising and my filming classes. Once i learn more about the cameras and how to use them i can create good quality work in any type of media. However, i still have a lot to learn about the settings and buttons and such.  

Slogans

Here is a sheet full of slogans that were matched up to their company which i did in one of the very first lessons of collage. I wrote how each slogan was persuasive, and why the company chose that as their slogan. This will help me in the long run when it comes to me to decide what slogan will cause the most positive impact when i come to make my own product. This sheet will also come in handy as it shows me examples of great, successful companies and their slogan which i could alter to come up with my own. 

(will come up with a name later)

Due to the Photoshop version of this advert being deleted, i only have the sketch idea that i did in class.

I created this freakish advert as the famous Apple company use slavery to make their products. Hence why i used the play on words, 'iSlave'. I also altered their slogan to 'Think Slavery' as well as keeping their font for the irony. I decided the use headphones for mimic rope to reference part of their products, also i used a picture of a worker in chains making an Apple product to show the public that Apple have workers that slave away who are underpaid to make their products. I created this advert in hopes that the public will go against it, and will do something about it in the near future.

Video Production

Here are the three locations we used when making our video advert for the energy drink 'Energe.'

We used the backstairs of the college for the second scene where the chaser is chasing Sam up the stairs. 
After, we used the media room for our last scene where the drink will be presented on a green screen. However, our first scene consists of the outside of college and just outside the entrance. This is where the chase began.  

 This is our shot list. It consists of every shot we will take in our advert and why we will use this particular shot. For exam, one of them is an over the shoulder shot. This is to build up tension as the over the shoulder shot is pointing at the chaser. We wanted to use a wide range of shots to show different techniques in our advert. We hope this will grab the audience's attention more as the camera angle constantly changes, involving them more with the advert.

 This spider diagram for our advert on as well as the positives and negatives of other popular adverts. This is to help us stick to a plan as it tells us how long the advert has to be for example. 

 Here are the location recces we used to give us the details of where we filmed. Since we used three areas of college, we had to do three different location recces to give us the details, for example, how bright it is (how the light is produced) and what obstacles we might face. For example, students walking by causing interruption and noise. 

 This is the health sheet me and my group had to sign to show that we agree to the terms for our own safety. 

This is our groups proposal, with this we can clearly present our ideas. It also helps us stick with a plan.

This is the storyboard our group created to help us stick to the plan. It prompted us and gave us guidance so we knew what shot we would use and where.

Evaluation- Video Advert

After looking back at my video advert, i found some of my weaknesses as well as my strengths. There are a lot of obstacles i need to take into consideration whenever i come to make another video advert. As for the original footage, i believe i should spend more time practising holding the camera as i am not so steady. Other than that, i reckon that our group used a good range of camera angles which will most likely grab other peoples attentions as well as be more entertaining to watch. And with help of the  effects that we added on later, it tied our advert together and gave it a spooky feel to it. 

We first started with what is called a 'skeleton edit.' This is where we get the raw footage and place it in order to watch through to see if our advert made sense. After saving this as a separate file, we began with shortening individual footage with the razor tool to make our advert as near to 30 seconds as possible. With this done, we was ready to add effects.

Using the Adobe Priemeiere software proved somewhat difficult due to its many settings, but i believe after time, i will be able to use it to my advantage as it can come in handy when wanting to make short films, adverts etc. 

Though our advert looks pretty decent, it still has a long way to go for it to look like a real, persuasive advert which me and my group should learn from.