Coming up with a group advert

Our group decided, after planning, to advertise an energy drink. After looking at many different energy drink adverts we decided that the drink should be called 'Energe' and that the slogan should  be 'A burst of energy.' We chose the name 'Energe' as it sounds like energy and since the name emerge was already taken, we decided with 'Energe.' We thought that a product name should reference the actual product as much as possible. The slogan 'A burst of energy' references what'll happen in the video. To keep to the freaky theme, we roughly planned out a chase scene which will happen in the advert, in the end the chaser will burst out of a door/window etc with the energy drink. Hence the slogan 'A burst of energy.' Though we haven't decided where the chase will take place or who will be acting what part, we have a pretty clear idea on what will happen throughout the 30 second advert.  

Originally, we started with rough food ideas and eventually branched outwards to end up with energy drinks. However, we did not just look at food and drinks, we also took a gander at the clothing adverts as well as every other house old item. (e.g electronics, toys, makeup.) We took the idea from the Phones 4U advert of having someone chase a person which ends up with the chaser trying to sell the product the advert is about which adds a little humour to it. We realised during our research that the adverts with humour tend to be the most popular hence why we chose to add subtle humour in our advert.
 We chose to advertise an energy drink as the product its self is easy to transport to class and fairly easy to advertise, we also agreed that it was something that our target audience would want to buy.